Transforming Pharmaceutical Safety in Vii Nutrition with Smart Solutions
Published on 4 July 2025
Introduction
Vii Nutrition is a direct selling company focused on health and wellness products, particularly nutritional supplements and skincare products. The company stands at the forefront of the modern day healthcare industry, utilising innovative health technology and market-driven product commercialisation. Established in Malaysia in 2019, Vii Nutrition has since expanded their operations into neighbouring regions such as China, Singapore, and Indonesia. Their flagship products include Microalgae+ (MA+), a bio-enhanced tocotrienol supplement, and Sakura Collagen+ (SC+), a collagen product with patented sakura extract from Japan.
Vii Nutrition’s flagship product, Microalgae (MA+). (Image from The Star)
Challenges
As a healthcare company based on modern technology, Vii Nutrition has to grapple with various challenges. For example, counterfeiting is a growing problem in various industries. Especially in the healthcare industry, inauthentic products could bring life-threatening consequences to the unsuspecting consumers. While Vii Nutrition had not encountered any issues related to counterfeits thus far, they wanted a method of precaution for their products.
Precautions for counterfeit products are crucial for the healthcare industry. (Image by hosnysalah from Pixabay)
Additionally, traceability is a crucial component of present-day businesses in order to ensure quality consistency and effective regulatory compliance. However, this is often complicated by factors such as fragmented global supply chains and limited information flow. Slow sales processes could also cause backlogs and understocking, resulting in longer waits to fulfill customer orders.
Bringing in SmartKood
Vii Nutrition decided on SmartKood as their ideal partner to address these challenges. SmartKood’s solutions were helpful in speeding up sales processes, allowing Vii Nutrition to complete customers’ transactions without having to wait for large batches of products to be prepared. It also assisted in preventing counterfeited products, as well as assuring their customers that the products were genuine. The application of SmartKood’s dashboard was also simple to use and did not pose a significant barrier of understanding to the personnel.
SmartKood’s traceability system helped Vii Nutrition.
By implementing SmartKood’s solutions, Vii Nutrition was also able to effectively trace their products throughout the supply chain and the sales process, facilitating the detection of any irregularities within the system that would affect their products. As an example, there was an incident where a customer was mistakenly supplied a carton of products with packaging issues. With the help of SmartKood’s traceability system, Vii Nutrition successfully recalled all the defective products from the customer.
Conclusion
In the modern day and age, the healthcare and nutrition industry is heavily plagued by challenges such as dangerous counterfeit products and lack of transparency and efficiency in the supply chain and sales process. However, Vii Nutrition was able to circumvent these challenges through a strategic partnership with SmartKood. By leveraging SmartKood and Trackco’s advanced solutions and expertise, Vii Nutrition was able to accelerate their sales processes, improve transparency throughout their supply chain, and provide remarkable customer service and support. This partnership has proven successful in enhancing Vii Nutrition’s position as a strong and reliable brand in the landscape of nutrition and healthcare products.
Author: Team SmartKood
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