How Parvus Partners with SmartKood to Prevent Counterfeits
Published on 18 July 2025
In the rapidly evolving world of medical aesthetics, trust and authenticity are paramount. Customers seek effective, safe treatments, and businesses strive to deliver genuine, high-quality products. However, the pervasive threat of counterfeit goods casts a long shadow over the industry, jeopardizing both consumer safety and brand reputation. This is the challenge that Parvus, a medical aesthetics business themselves, sought to overcome. While their products have yet to be affected by counterfeiting, Parvus considered it to be a major concern to their operations. Thus, they needed a smart solution to prevent counterfeit products – a SmartKood solution.
TEOSYAL Puresense Redensity 2 is a flagship product of Teoxane, one of the brands Parvus distributes. (Image from Chin, 2021)
Introduction to Parvus
Parvus is a medical aesthetics company established in January 2003. They specialise in providing premium European medical aesthetic treatments, such as skincare products and haircare solutions. Starting out in Malaysia, they have since expanded their operations to neighbouring countries Singapore and Indonesia. Parvus is well-known for their brands Foltène, Teoxene, and pHFormula, as well as their flagship Parvus Reverse Programme, which is a total aesthetics solution for skin revitalisation and youthful appearance.
pHformula is one of the brands distributed by Parvus in Malaysia. (Image by Morris, 2022)
The Threat of Counterfeits
In any industry involving medicine and healthcare, counterfeit products pose a detrimental threat beyond simple revenue loss; it endangers patient safety and erodes brand trust. Counterfeit products in this sector are manufactured without quality control and often contain unknown, incorrect, or harmful ingredients. These could lead to severe complications, infections, or permanent disfigurement. When customers unknowingly use these counterfeit products and suffer from negative complications, the reputation of the genuine brand would be jeopardised. Furthermore, the cost of dealing with counterfeit issues—including investigations, legal action, and potential liability—adds significant financial strain.
Medical aesthetics are among the most negatively affected by counterfeit products.
Although Parvus had not experienced any complications with fake products throughout their operations thus far, the looming threat of counterfeits was too big to ignore. They recognised the healthcare industry’s vulnerability and the critical need for proactive protection. Understanding that the integrity of their products and the safety of their clients are non-negotiable, Parvus sought a robust preventative solution.
Parvus’ Solution
Parvus’ search led them to SmartKood, an integrated platform designed to provide powerful anti-counterfeiting capabilities. This capability allows unique, verifiable digital identities (often via QR codes) to be assigned to each product, enabling both businesses and consumers to confirm authenticity. For a company like Parvus, dealing with sensitive medical aesthetic products, this is a game-changer. It ensures that the premium products they procure and distribute remain genuine, safeguarding the integrity of their treatments and the well-being of their customers.
SmartKood solutions help prevent counterfeit products.
From the outset, Parvus found the implementation and usage of SmartKood solutions to be remarkably smooth. “It is very user-friendly and easy to use,” stated representative Lee Hock Chuen, the assistant supply chain and customer service manager from Parvus. Beyond the intuitive interface, the customer support provided by the SmartKood team also stood out to the company. “Their team is very good and responsive,” affirmed Lee, highlighting the importance of reliable vendor support in adopting new technologies.
Conclusion
Parvus’ decision to partner with SmartKood is a proactive, strategic move. Recognizing the critical need for authenticity in medical aesthetics, they adopted SmartKood’s solutions for preventing and hindering counterfeit products. These features ensure every product is legitimate and correctly handled, aligning with Parvus’s operational ethos of efficiency and precision. This investment underscores Parvus’s long-term vision to not just mitigate risks but solidify its leadership.
Parvus’ journey with SmartKood is a testament to the proactive measures leading businesses are taking to secure their supply chains and protect their customers in a complex market. By embracing cutting-edge anti-counterfeiting technology, they reinforce core brand values of quality, safety, and transparency. This commitment extends beyond sales, building unwavering trust with practitioners and consumers alike, safeguarding the integrity of the aesthetic journey. It highlights that while technology provides the tools, true success is forged through a collaborative effort between solution providers and businesses, combined with consistent consumer engagement.
Author: Team SmartKood
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References
Chin, P. (2021, May 25). I got hyaluronic acid fillers for the first time — here’s my experience. Lifestyle Asia. https://www.lifestyleasia.com/kl/beauty-grooming/skin/teoxane-hyaluronic-acid-fillers-experience-malaysia/
Morris, O. (2022, November 23). How pHformula has found the best approach to improving your skin’s health. https://emirateswoman.com/how-phformula-has-found-the-best-approach-to-improving-your-skins-health/